Tuesday, 5 June 2012
Next Social Media Marketing eCourse is scheduled to start on Monday 2 July 2012 - Register Now!
Social Media has reached the tipping point in New Zealand. 1.92 million Kiwis now look to their fellow Internet users for opinions and information about products, services or brands, according to the New Zealand Social Media Report
(Nielsen, July 2010).
Many businesses in the hospitality sector recognise the need to get involved in social media - but often the question is where to start.
You can start here...
Hospitality NZ has partnered with
highly experienced marketer and Social Media trainer Michael Carney to introduce a seven-part online-only eCourse providing a comprehensive introduction to Social Media Marketing for the hospitality industry, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.
Course lessons are released weekly, for participants to access in their own time through a computer web browser. No special software is required.
Feedback from previous Social Media Marketing eCourse Participants
"this was the best professional development course I have done in many years"
"thought the information within was outstanding"
"What I loved was that I started with a fairly rudimentary understanding of social media but have learned a lot - including where to find more information as I need it."
This is an online training programme for Social Media Marketing that's already proven extremely popular, amongst our own members who registered for this course in February 2012 and for more than 500 Kiwis who took part over the last twelve months.
- If you plan to run your own Social Media activities, this seven-part online course will tell you everything you need to know to develop and implement your own programme
- If you intend to outsource your Social Media, this course will give you the necessary knowledge so you can give your suppliers a full and proper brief.
Special offer for Hospitality NZ members
A special offer of $350+GST for a seven weeks course is only available to Hospitality NZ members - this would normally cost non-members $497+GST. Michael has customised this specific Social Media Marketing eCourse for hospitality business owners and operators, therefore you will not see this anywhere else.
Social Media Marketing eCourse for Hospitality Businesses - register today!
When is the next eCourse?
The seven week course is due to start on
Monday 2 July 2012, if you wish to register, please download and complete the attached registration form and email, fax or post to our National Service Centre Team. For more details on Michael Carney please click
here.
Download and complete the registration form and email, fax or post your form to our
National Service Centre team.
Social Media Marketing eCourse for Hospitality Businesses - register today!
Course contents:
INTRODUCTION: Why social media silence is deadly
LESSON ONE: The basics
LESSON TWO: Social media and you
LESSON THREE: Building the plan
LESSON FOUR: Monitoring
LESSON FIVE: Engagement
LESSON SIX: Creating killer content
LESSON SEVEN: Metrics and ROI
CONCLUSION: Where do we go from here?
