DHL NZ Lions Series 2017

DHL NZ Lions Series 2017 - What you need to know

With 20,000 rugby fans coming your way in June/July for the DHL NZ Lions Series 2017 it's important that you and your team are prepared. 

Now is a good time to refresh your team on their responsible service of alcohol knowledge and our new DHL NZ Lions Series 'To Serve or Not to Serve' workshops heading to all host cities are a good opportunity to for this!

Additionally, the DHL NZ Lions Series 2017 has been declared a Major Event under the Major Events Management Act 2007 and this means that advertising restrictions apply during events.

Below we have provided relevant information for hospitality operators to ensure you are prepared for the influx of rugby fans come June/July.


Relevant Resources relating to the Sale and Supply of Alcohol:

Acknowledgement of Responsibility to Check ID
Intoxication Assessment Tool
National guidance on alcohol promotions

DHL NZ Lions Series Specific 'To Serve or Not to Serve' Workshops

 
These 'To Serve or Not to Serve' workshops are specific to on-licensed premises in DHL Lions Series host cities. Register your bar and front of house staff to attend and refresh their responsible service of alcohol knowledge and skills in preparation for the influx of international and local rugby fans coming your way. The dates for these specialized workshops are:



A REMINDER: NO ID - NO SERVICE

We expect that the Police will be out and about during the DHL NZ Lions Series 2017 games and as per standard practice for all licensees, please remind all staff to ask patrons for ID, at any time and to apply the simple rule: NO ID - NO SERVICE.


Major Events Management Act 2007

With over 20,000 international visitors expected to hit New Zealand shores and international broadcasts of the matches to reach over 200 million people, the DHL NZ Lions Series 2017 has been given “major event” status under the Major Events Management Act 2007 (MEMA). This Act has measures to guard against unauthorised commercial exploitation of the DHL NZ Lions Series, including prohibitions against representations that create an unauthorised association between the event and a brand, good or service.

The protections under MEMA are pretty broad in terms of how businesses reference the DHL NZ Lions Series.  Generally, any association with the Series is prohibited unless it is with the organiser’s permission. This includes any direct or implied suggestion that permission has been given by the organisers, or that there is some form of commercial arrangement in place with the organisers.

Certain words are protected under MEMA.  This means that the Series name or logos cannot be used unless permission has been granted by New Zealand Rugby. In addition, certain other protected words cannot be used, e.g. New Zealand Lions Series 2017, Lions Series, Lions Tour, The British & Irish Lions and Lions. A full list of these can be found in the Major Events Management (New Zealand Lions Series 2017) Order 2016, in Schedule 2.  So as an example, unless permission has been granted by New Zealand Rugby, you cannot reference the DHL New Zealand Lions Series, New Zealand Lions Series 2017, NZLS17, Lions Series, Lions Tour or The Lions. 

This doesn’t mean that businesses can’t enjoy the Lions matches being in town – the whole premise of MEMA is that businesses should be able make more money because the matches are in town - but it does mean that businesses need to be careful about how they promote events as a breach of MEMA carries fines of up to $150,000 for a false association.
NZR have advised they are happy with bars showing the matches but they cannot create any commercial association with the Series and/or use any protected words and emblems.  In addition, please note you should not be referencing “ALL BLACKS” unless you have been granted those rights (i.e. are a Lion - Beer, Spirits & Wine NZ bar/pub).
 
For business wanting to know how to comply with the Act there is practical advice in ‘A Guide to the Major Events Management Act 2007’ [3.4MB PDF].  The Guide was developed by the Ministry of Business, Innovation and Employment and provides detailed examples of the dos and don’ts under the Act.
 
Or for more information please refer to MBIE’s website
 
Alternatively if you have any specific questions or queries, you can contact New Zealand Rugby’s Rugby Protection Manager, Michelle Campbell at rightsprotection@nzrugby.co.nz 

Match Details and Printable Schedule Poster

SKY TV have provided Printable Lions Match Schedule Posters to display in your venue:


SKY Sport will be broadcasting all games LIVE as per the details below. For more information call SKY directly on 0800 759 333.

Day
Date
Time (NZ)
Game
Saturday
3rd June
7.35pm
NZ Provincial Barbarians vs Lions
Wednesday
7th June
7.35pm
Blues vs Lions
Saturday
10th June
7.35pm
Crusaders vs Lions
Tuesday
13th June 7.35pm
Highlanders vs Lions
Saturday 17th June 7.35pm Maori All Blacks vs Lions
Tuesday 20th June 7.35pm Chiefs vs Lions
Saturday 24th June 7.35pm All Blacks vs Lions
Tuesday 27th June 7.35pm Hurricanes vs Lions
Saturday 1st July 7.35pm All Blacks vs Lions
Saturday 8th July 7.35pm All Blacks vs Lions























If you have any queries please contact your Hospitality New Zealand Regional Manager 0800 500 503.
 
 
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